Innovative medium-hold, low-shine molding creme with French Clay Cranberry Serum is for all hair types, especially fine, short-to-medium. Also provides root-boost effect for longer hair types. Formulated with aloe vera, this low shine styling cream will add definition and separation without weighing your hair down. Loma Molding Creme: Medium to firm hold. Clay based styler for definition, control and separation. Builds volume, fullness and shine for thicker, plumper hair. May also be used as a dry dressing tool for more defined looks! Apply desired amount to clean, damp hair from roots to ends and style. Try it on dry hair for a wild look. Great on curly hair. Cranberry Aromatherapy.