Paul Mitchell Blonde Platinum Blonde Shampoo 10.14oz is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair. Banishes brassiness, softens strands and adds shine in natural and color-treated blondes. Conditioning ingredients and extracts hydrate hair and intensify shine.